The State of Authentication: Eye‑Opening Identity & Auth Provider Statistics (2025)

As companies expand across borders and rely on software for everything from payments to employee onboarding, digital identity has become a critical layer of trust. New authentication methods such as passkeys and other phishing‑resistant credentials promise to end the password era, while multi‑factor authentication (MFA) and single sign‑on (SSO) are now table stakes for most enterprises.

But adoption and effectiveness vary widely across industries and regions. Organisations must navigate evolving privacy laws such as the GDPR, California's CCPA and India's DPDP, all while defending against credential stuffing, account takeovers and sophisticated phishing.

The following statistics offer a snapshot of where authentication stands in 2025 and what's coming next. Use this data to benchmark your own identity and access management strategy, whether you are evaluating Auth0, Okta, Amazon Cognito, WorkOS, Clerk, FusionAuth or another provider.

Passkeys cut login time by ≈51% vs. passwords (ID Tech, 2025)

FIDO's Passkey Index, summarised by ID Tech, revealed that the average sign‑in time with a passkey was 13.6 seconds compared with 27.5 seconds for a traditional password, roughly halving user friction. The same report noted that passkeys boosted conversion rates by 30%, underscoring their potential to reduce cart abandonment and support revenue growth.

Enterprises adopting passkeys reached 87% (ID Tech, 2025)

A FIDO Alliance survey of 400 decision‑makers in the U.S. and U.K. found that 87% of organisations had deployed or were actively implementing passkey authentication. Among adopters, 82% used both device‑bound and synced passkeys, with improved user experience (57%), standards compliance (55%) and breach mitigation (50%) cited as top drivers.

Passkey adoption slashed help‑desk calls by 77% (ID Tech, 2025)

The same FIDO survey reported that 90% of passkey‑implementing organisations experienced moderate to strong security improvements and 82% saw better user experience. Crucially, 77% of respondents noted a reduction in password‑related help‑desk tickets. Password usage dropped from 76% to 56% and email one‑time passwords from 55% to 39% after adoption.

Visual: Stacked bar showing help‑desk ticket volume before and after passkey rollout.

36% of consumers have had an account compromised due to weak or stolen passwords (FIDO Alliance, 2025)

FIDO Alliance's 2025 World Passkey Day survey of 1,389 consumers across the U.S., U.K., China, South Korea and Japan found that 36% of respondents experienced at least one account compromise caused by weak or stolen credentials. Almost half (48%) admitted abandoning an online purchase because they forgot a password. These figures explain why password‑less methods are gaining traction with consumers and merchants alike.

More than 1 billion passkeys are active across 15 billion accounts (Jadaptive, 2025)

Jadaptive's 2025 analysis reported that more than one billion people have activated at least one passkey and over 15 billion online accounts support passkey login. Consumer awareness of passkeys rose from 39% to 57% in two years, and Corbado's tracker showed that 75.44% of devices were passkey‑ready as of July 2025. Analysts predict that by year‑end, one in four of the world's top 1,000 websites will offer passkey login.

Passwordless authentication market projected to hit $86.35 billion by 2033 (Straits Research via Jadaptive, 2025)

Market research from Straits Research, cited by Jadaptive, projects that the passwordless authentication market will grow from $18.36 billion in 2024 to $21.81 billion in 2025 and reach $86.35 billion by 2033. The expansion is fuelled by rising cyber‑threats, remote work and the need to comply with privacy regulations.

Amazon generated 175 million passkeys and boosted sign‑in success by 30% (Jadaptive, 2025)

Platform adoption underscores real‑world benefits. Amazon's rollout resulted in 175 million passkeys and a 30% improvement in sign‑in success rates. Google reported that 800 million accounts are passkey‑enabled with 2.5 billion passkey sign‑ins. Microsoft noted that passkey logins are three times faster than passwords and eight times faster than password plus MFA.

Passwordless adoption delivered a 98% drop in account takeover fraud at CVS Health (Jadaptive, 2025)

Industry case studies reveal dramatic security gains. CVS Health saw a 98% reduction in account‑takeover incidents after implementing passkeys. Michigan's MiLogin system recorded 1,300 fewer support calls following its passkey deployment. A Ponemon Institute study cited by the article found that passwordless adoption saves organisations nearly US$2 million compared with traditional passwords and MFA.

68% of healthcare organisations plan to implement passwordless authentication by 2025 (Jadaptive, 2025)

According to JumpCloud's 2025 report, referenced by Jadaptive, 68% of healthcare organisations intend to deploy passwordless security by 2025, and the finance sector currently holds the largest market share for passwordless authentication. The report attributes this to strict regulatory requirements and high fraud risk in these industries.

Japan's Tokyu Corporation reports 45% of users on passkeys (Jadaptive, 2025)

Passkey adoption is spreading globally. In Japan, Tokyu Corporation reported that 45% of its users have registered passkeys. Yahoo! Japan ID has 27 million active passkey users, with 50% of smartphone logins relying on passkeys. These figures highlight that passkeys are not confined to North America or Europe.

Workforce MFA adoption stands at 66%; only 3% use FIDO2/WebAuthn (Okta, 2024)

Okta's 2024 Secure Sign‑In Trends report found that overall workforce MFA adoption reached 66%, with 91% of administrators using MFA. However, adoption of phishing‑resistant authenticators remained low: 3% of users leveraged FIDO2/WebAuthn and 6% used Okta FastPass, while about 5% logged in without any password.

Technology sector achieves 88% MFA adoption, while large enterprises lag at 59% (Okta, 2024)

Okta's sector analysis showed that technology firms lead with 88% MFA adoption. Government organisations improved from 48% to 55%, and education rose to 69%. Adoption varies by company size: organisations with fewer than 300 employees average over 82% MFA adoption, while those with more than 20,000 employees average just 59%.

40% of help‑desk calls are password‑related, and each reset costs $70 (Specops, 2025)

Gartner research cited by Specops found that 40% of all help‑desk calls involve password expirations, changes or resets. Forrester estimates that each manual password reset costs about $70. Specops' analysis of over 700 organisations revealed an average of 923 password resets per organisation per year, implying potential annual savings of $64,610 when using self‑service reset tools.

62% of Americans reuse passwords, and 57% of consumers across the U.S., U.K. and Germany reuse credentials (NordPass, 2025)

NordPass's 2025 survey of 1,727 adults found that 62% of American respondents "often" or "always" reuse passwords. In the U.K., 60% recycle logins, and in Germany 50% do so. Across the three countries, roughly 57% of consumers admitted to reusing credentials. The median reuser manages three core passwords that unlock about five different accounts.

Nearly 29% of U.S. adults and 83% of organisations experienced account takeovers in 2024 (Mitek, 2025)

Mitek's 2025 account‑takeover report noted that almost 29% of U.S. adults—about 77 million people—have suffered an account takeover. At the corporate level, 83% of organisations surveyed reported being impacted by at least one takeover. Twenty‑six percent of companies faced ATO attempts every week, and attacks increased 24% year‑over‑year.

Account takeover losses reached $12.5 billion in 2024 and could hit $17 billion in 2025 (Mitek, 2025)

Mitek's report highlighted the financial impact of ATO: Federal Trade Commission data show that losses from account takeover fraud climbed to $12.5 billion in 2024. SEON projects global ATO losses could reach $17 billion in 2025. Security.org's study estimated the average corporate loss per account breach at $5 million and individual losses averaging $180.

Identity theft reports exceeded 1.1 million in 2024, with $12.7 billion in fraud losses (Experian, 2025)

Experian's analysis of Federal Trade Commission data revealed that the FTC received more than 1.1 million identity‑theft complaints in 2024 and roughly 2.6 million fraud reports. Total fraud losses reached $12.7 billion, up nearly 23% from 2023. Credit card abuse was the largest category of identity theft, while impostor scams were the top type of fraud. The number of identity‑theft complaints increased 9.5% year‑over‑year.

Automated provisioning cuts manual errors by 94% and reduces per‑user costs from $28 to <$3.50 (Avatier, 2025)

Avatier's 2025 SCIM guide, citing research from Ping Identity and SailPoint, found that organisations using automated provisioning via the SCIM protocol experience a 94% reduction in manual provisioning errors, an 80% faster onboarding process and a 67% reduction in help‑desk tickets. Automating user creation lowers the cost per provisioned user from about $28 to under $3.50.

The report also noted that large organisations now use an average of 211 applications and that 71% of organisations using manual processes discovered orphaned accounts during audits. SCIM adoption enables new cloud applications to be onboarded 65% faster than manual provisioning.

AI‑augmented IAM may reduce identity‑related breaches by 45% (Jadaptive citing Avatier, 2025)

Jadaptive noted that Gartner research predicts organisations using AI in identity management will reduce identity‑related security breaches by 45%. Behavioural biometrics and AI‑driven continuous authentication can flag anomalies without disrupting legitimate users. Okta's 2024 report also found that intelligent access provisioning cut employee onboarding time by 85%.

Key Takeaways for Product Managers, Security Leaders and Developers

• Adopt phishing‑resistant credentials early. Passkeys deliver a 30% conversion lift and cut sign‑in time by half. Yet only 3% of Okta users leverage WebAuthn, leaving room for competitive differentiation. Choosing vendors that prioritise FIDO2/WebAuthn support will improve security and user satisfaction.

• Passwordless reduces operational costs. Enterprises deploying passkeys see help‑desk tickets drop by 77% and manual provisioning errors shrink by 94%. Automating identity workflows via SCIM not only lowers costs per user but also accelerates cloud adoption by 65%.

• Invest in strong MFA but monitor adoption gaps. Overall MFA uptake has reached 66%, with technology firms at 88%. However, large enterprises and high‑risk sectors lag, and phishing‑resistant MFA usage remains in the single digits. Enforcing FIDO‑based MFA across all accounts should be a priority.

• Prepare for surging account‑takeover and identity‑theft risks. Nearly 29% of U.S. adults and 83% of companies experienced account takeovers in 2024. Losses topped $12.5 billion and are projected to hit $17 billion in 2025. Deploying adaptive MFA and fraud detection, and partnering with providers that support behavioural analytics, can mitigate these threats.

• Combat password fatigue with user education and device security. A majority of Americans (62%) still reuse passwords, and 57% across three major economies admit to credential reuse. Providing password managers, encouraging passkey enrolment and deprecating password‑based fallback methods will improve security and reduce support burden.

• Plan for compliance and data residency. With FTC identity‑theft reports exceeding 1.1 million in 2024 and fraud losses topping $12.7 billion, regulators are intensifying scrutiny. SCIM's audit trails and passkeys' cryptographic bindings help meet GDPR, CCPA and DPDP requirements.

For deeper comparisons of provider features, see our B2B auth provider comparisons and our B2C auth provider comparisons.

Methodology & Source Notes

This post compiles statistics from primary research published between 2023 and October 2025. Priority was given to sources that publish raw data or official reports, such as the FIDO Alliance, Okta's Secure Sign‑In Trends report, Experian's analysis of FTC data, Mitek's account‑takeover study, Avatier's SCIM guide and independent surveys from NordPass.

When third‑party blogs summarised research (e.g., Jadaptive citing Straits Research or JumpCloud), we cross‑checked numbers against the original studies where possible. All monetary figures are in U.S. dollars unless stated otherwise. The statistics reflect global or regional samples as noted: for example, FIDO's consumer survey covered five countries, while the Okta report examined workforce users across industries.

We omitted statistics that lacked verifiable public sources and focused on metrics published since 2023 to ensure relevance.

Sources

• ID Tech. FIDO Alliance Launches Passkey Index, Proving 30% Conversion Lift Over Passwords (Oct 2025)
• ID Tech. Enterprise Passkey Adoption Surges in US and UK, FIDO Report Shows (Feb 2025)
• FIDO Alliance. Consumer Password and Passkey Trends: World Passkey Day 2025 (Apr 2025)
• Jadaptive. Passkeys and the Future of Passwordless Authentication in 2025 (Jul 2025)
• Straits Research (via Jadaptive). Passwordless Authentication Market Projected to Exceed USD 21.81 Billion by 2025
• Help Net Security. Organizations can save $1.9 million using workforce passwordless authentication (Nov 2021)
• Okta. Secure Sign‑In Trends Report 2024
• Specops. Average organization saved $65K in 2023 with self-service password resets (Apr 2025)
• NordPass. Stop reusing passwords: what recent NordPass survey reveals (Apr 2025)
• Mitek. 30 Alarming account takeover fraud statistics you can't ignore (Aug 2025)
• Experian. U.S. Fraud and Identity Theft Losses Topped $12.7 Billion in 2024 (Apr 2025)
• Avatier. SCIM: How Modern Enterprises Streamline User Provisioning & Outpace Competition (Jun 2025)
• Gartner (via Avatier). Trends to Watch: The Rise of AI‑Augmented IAM in 2025
• SailPoint (via Avatier). 2024 Identity Security Report